Chinese smartphone brand Vivo on Wednesday announced its association with global football body FIFA to sponsor the World Cup for six years, covering two tournament cycles.

 

It means Vivo will become the official sponsor of the 2018 and 2022 FIFA World Cups. Vivo will continuously sponsor the FIFA Confederations Cup 2017, 2018 FIFA World Cup in Russia, FIFA Confederations Cup 2021, and 2022 FIFA World Cup in Qatar.

As per the sponsorship, the Vivo logo will appear during every match on field advertising boards, event tickets, press release backdrops, and other key promotional areas.

 

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