Nokia relaunched its simple but classic 3310 phone on Wednesday in its home market of Finland, hoping a wave of nostalgia may boost the brand as it expands into newer smartphones.
Once the world’s most dominant phone maker, Nokia Oyj sold its handset operations to Microsoft in 2014, leaving it to concentrate on telecoms network devices.
But the brand has gone back on the mobile business across much of Europe and India thanks to a licensing settlement with HMD Global, a new company led by former Nokia executives and financed by Chinese electronics giant Foxconn.
HMD has sole use of the Nokia on all phones and tablets for the next decade, and it will pay royalties to NokiaOyj.
Nokia 3310, a basic talk and text phone, was the world’s most popular device in 2000 and the first handset owned by many smartphone users of today.